I've been fielding a lot of questions lately from friends and family about my progress setting up my freelance business, and this week I've been forced to acknowledge that I've hit a major roadblock: the name.
For a lot of people starting their own business, the name is the first thing they think of. How I only wish that were me. Every couple of days I have a new idea for something that "just might work", start to get excited about it and buy the domain name quick before someone else does. Then I ask for honest feedback from my friends, family and design circle and the layers of doubt set in as I start to think about all the reasons that name might not actually work. This has been a cycle that has been repeating itself for over a month now, and the emotional agony is starting to wear on me and those closest to me, who have been so patient with my constant need for feedback.
The most important quality I am looking for in a name is authenticity. It needs to be approachable without being cute and have the ability to grow with me as my taste and style evolve. It needs to be professional but not corporate and something I can say out loud a hundred times a day without feeling ridiculous. It also should be simple and easy enough to spell, pronounce and remember. (Is it just me or is this starting to sound like that song from Mary Poppins?)
I'm not gonna lie, there is a huge part of me that just wants to say screw all that and use my sister's Harry Potter tribute idea - The Ministry of Graphical Arts. It's brilliant, right? But I don't need brilliant, I just need good. I woke up today and had a gut feeling about what that choice was; if I still feel the same tomorrow, I probably will just go for it.
Has anyone else out there struggled with this? How did you decide? When did you know it was time to commit? Is there anything you wished you had done differently during the decision process?